BUFF

Blue Buffalo Pet Products Inc

A maker of natural dog and cat food, Blue Buffalo is known for recipes built around real meat and for skipping fillers like corn, wheat, and soy. It was founded in 2002 by Bill Bishop and his sons after their Airedale terrier, Blue, was diagnosed with cancer and they couldn't find food they trusted. The brand, named for that dog, was bought by cereal giant General Mills in 2018 and now feeds pets across North America.