BFLY
Bluefly, Inc.
A pioneer of online off-price fashion, Bluefly sells discounted designer apparel, shoes, and handbags from well-known brands through its website. Founded in 1998 by Ken Seiff, the company began as a golf-sportswear business called Pivot Rules before pivoting to internet retail and launching Bluefly.com. Its name pairs the fly—chosen for being nimble and quick to change directions—with Blue, meant to suggest a friendly personality.
CUSIP: 096227301Consumer DiscretionaryUS1 holder
Recent Activity
2013Q2
1 sell
-3.70M shares
Maverick CapitalEXIT
-3.70M shares
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