DSY

Discovery Limited

A South African financial services group that started in 1992 as a small health insurer founded by actuary Adrian Gore with backing from Rand Merchant Bank. It's best known for Vitality, a rewards program that gives members discounts and perks—like cheaper gym memberships and fitness gadgets—for living healthily. The program's name was chosen to reflect its aim of making people healthier, and Discovery has since grown from health insurance into life insurance and even its own bank.

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