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Base, Inc.

A Tokyo-based company behind BASE, an all-in-one platform that lets anyone open an online store without technical skills — creators and small shops across Japan use it to sell fashion, handmade goods, and food, with payments handled through its own PAY.JP service. It was founded in 2012 by Yuta Tsuruoka, who built it after watching his mother struggle to sell her shop's products online. The name "BASE" means the foundation for anyone's business, and the logo takes the shape of a tipi, meant to suggest a small, mobile economic base set up anywhere.