Braze, Inc.
A maker of customer-engagement software, Braze helps brands like Spotify, Sephora, and Dominos send personalized messages in real time across email, push notifications, in-app, and ads. Founded in New York in 2011 by three hackers who met at a hackathon, it started life as Appboy before rebranding to Braze in 2017. The name comes from a metalworking term for joining pieces together at high heat — a fitting metaphor for connecting brands with their customers.
Sold 19.8K
Sold 19.8K
Granted 9.2K
Granted 858.1K · Sold 197.7K
Sold 26.0K
Sold 15.1K
Sold 56.8K
Granted 268.3K · Sold 198.5K
Sold 34.2K
Sold 10.0K
Granted 72.6K · Sold 327.8K
Granted 403.7K · Sold 218.7K
Granted 536.7K · Sold 29.7K
Granted 188.8K · Sold 82.9K
Granted 9.2K
Granted 230.2K
Granted 112.3K · Sold 261.2K
Granted 67.8K · Sold 66.5K
Granted 9.2K
Granted 9.2K · Sold 31.0K
Granted 9.2K · Sold 3.7K
Granted 10.8K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Brown Michael Maurice +3 co-filers10% owner · 15 transactions | — | 14.90Mas of Dec 2023 | — | — | 19.8K |
| Stoner Chelsea R. +9 co-filers10% owner · 15 transactions | — | 14.75Mas of Dec 2023 | — | — | 19.8K |
| Griffith William J.G. +5 co-filers10% owner · 4 transactions | — | 11.36Mas of Apr 2024 | — | — | — |
| Griffith William J.G. +3 co-filers10% owner · 4 transactions | — | 10.22Mas of Jun 2024 | — | — | — |
| ICONIQ Strategic Partners III GP, L.P. +7 co-filers10% owner · 4 transactions | — | 10.22Mas of Jun 2024 | — | — | — |
| Pepper Douglas ADirector · 8 transactions | -25.6% | 10.14Mas of Apr 2024 | — | — | — |
| Brown Michael Maurice +9 co-filers10% owner · 14 transactions | — | 9.17Mas of Apr 2025 | — | — | — |
| Lee Roger H +3 co-filers10% owner · 14 transactions | — | 8.78Mas of Apr 2025 | — | — | — |
| Appboy BH LLC +2 co-filers10% owner · 1 transaction | — | 8.63Mas of Nov 2024 | — | — | — |
| Griffith William J.G. +6 co-filers10% owner · 10 transactions | — | 7.93Mas of Sep 2024 | — | — | — |
| Agrawal NeerajDirector · 43 transactions | — | 5.21M | 9.2K | — | — |
| Magnuson WilliamChief Executive Officer, Director · 19 transactions | — | 4.89M | 858.1K | — | 197.7K |
| Fleischer Russell L10% owner · 1 transaction | — | 4.73Mas of Dec 2023 | — | — | 26.0K |
| Stoner Chelsea R.10% owner · 1 transaction | — | 4.73Mas of Dec 2023 | — | — | 15.1K |
| Lee Roger H10% owner · 1 transaction | — | 3.31Mas of Oct 2024 | — | — | 56.8K |
| Hyman JonathanChief Technology Officer · 45 transactions | — | 3.23M | 268.3K | — | 198.5K |
| Tobin Scott R10% owner · 6 transactions | — | 1.61Mas of Apr 2025 | — | — | 34.2K |
| Elhafed Morad10% owner · 1 transaction | — | 1.43Mas of Jan 2025 | — | — | 10.0K |
| Kleeger MylesPres & CCO · 48 transactions | +1.3% | 1.21Mas of May 2025 | 72.6K | — | 327.8K |
| Winkles IsabelleChief Financial Officer · 61 transactions | +87.8% | 429.2K | 403.7K | — | 218.7K |
| McDonnell Edward M.Chief Revenue Officer · 5 transactions | — | 409.6K | 536.7K | — | 29.7K |
| Malik AsthaChief Business Officer · 13 transactions | — | 326.2K | 188.8K | — | 82.9K |
| Battery Investment Partners XI, LLC +6 co-filers10% owner · 18 transactions | — | 235.1Kas of Oct 2024 | — | — | — |
| Levy Tara WalpertDirector · 4 transactions | — | 230.7K | 9.2K | — | — |
| Lal Christopher M.General Counsel & Corp. Sec. · 1 transaction | — | 230.2K | 230.2K | — | — |
| Wiseman SusanGeneral Counsel · 59 transactions | +146.6% | 198.5K | 112.3K | — | 261.2K |
| Malik PankajChief Accounting Officer · 31 transactions | -0.9% | 88.9K | 67.8K | — | 66.5K |
| Obstler David MDirector · 2 transactions | +15.7% | 68.1Kas of Jun 2025 | 9.2K | — | — |
| Fernandez Phillip MDirector · 32 transactions | +97.2% | 21.8Kas of Jun 2025 | 9.2K | — | 31.0K |
| Machado FernandoDirector · 4 transactions | +65.1% | 14.0Kas of Jun 2025 | 9.2K | — | 3.7K |
| Wassenaar YvonneDirector · 3 transactions | — | 10.8Kas of Jun 2025 | 10.8K | — | — |
| Braze, Inc.See Remarks · 1 transaction | — | 0as of May 2025 | — | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: -1.60M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.