ECP

Electra Consumer Products (1970) Ltd

An Israeli multi-industry consumer company that makes, imports, and sells home appliances and electronics — it runs big retail chains like Shekem Electric and Mahsaney Hashmal, and brought global brands Carrefour and 7-Eleven to Israel. It began in 1945 as a tiny electrical appliance repair shop, and its name "Electra" simply nods to its focus on electricity; by 1961 it had built Israel's first air conditioning factory. A fun detail: the brand has been known for decades by its iconic bright orange color.