MSO

Martha Stewart Living Omnimedia, Inc.

A home-lifestyle media and merchandising company that wraps cooking, entertaining, gardening and crafting into one brand, built on the Martha Stewart Living magazine, TV shows, books and housewares sold to home cooks everywhere. It began in 1997 when Martha Stewart and a partner bought the rights to her own name from Time Warner, uniting ventures she had built since a 1970s catering business she ran from the basement of her 1805 Connecticut farmhouse. The playful name "Omnimedia" signals that she wanted her voice across all media at once.