BKNG

Booking Holdings Inc

A global online travel company that runs the websites millions use to book hotels, flights, rental cars, and restaurant tables — including Booking.com, Priceline, Agoda, Kayak, and OpenTable. It began in 1997 as Priceline.com, the site famous for its "Name Your Own Price" bidding model, and grew by buying up travel brands before renaming itself Booking Holdings in 2018 to match its biggest business. The company's original pitchman was William Shatner, who starred in its early TV ads.