A maker of school buses and other commercial vehicles, Blue Bird builds the familiar yellow buses that carry students across North America, along with electric and alternative-fuel models for school districts and fleet operators. The company began in 1927 when self-taught mechanic Albert Luce built his first bus as a side project in Fort Valley, Georgia, and formally incorporated as Blue Bird Body Company in 1932. The name came from a bluebird Mrs. Luce spotted on a fence post while the couple brainstormed names—they avoided "Luce" to dodge the pun "loose bus."
Select a row to see that insider’s individual transactions. † Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last year: -59.1K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.