BBW

Build-A-Bear Workshop Inc

A maker of stuffed animals you get to build yourself: shoppers pick a bear, stuff it, and give it a "Heart Ceremony" before taking it home. Founded in 1997 by Maxine Clark, the idea came from a girl who said making your own toy would be "easy" after a store lacked what she wanted. It now runs stores in the U.S., Canada, the U.K., and Ireland, plus partner and franchise locations worldwide.