SEAT

Vivid Seats Inc.

A marketplace for buying and selling tickets to live events — concerts, sports games, and theater shows — where everyday fans can grab seats to what they want to see. It got its start in Chicago in 2001 when a couple of entrepreneurs decided to build an easier way to find event tickets online. The name nods to the "vivid" experience of live entertainment, and the company's bright orange branding now shows up at venues and during sports broadcasts across the country.