TRAK

Dealertrack Technologies Inc

A maker of web-based software for the auto-dealer business, Dealertrack runs the digital paperwork behind car buying — routing credit applications from dealerships to lenders, and handling financing, titles and registration. Founded in 2001, it was acquired by Cox Automotive in 2015 and now sits among that giant's family of brands. The name comes from its founding job: a digital "track" connecting dealers to the lenders who fund their customers' cars.