MKTO

Marketo, Inc.

A maker of marketing-automation software that helps business marketing teams plan email campaigns, track leads, and spot which prospects are ready to buy — now sold as Adobe Marketo Engage. Founded in 2006 by three veterans of an earlier marketing-software company, it was acquired by Adobe in 2018. Its name blends "market" and "to," a nod to building a platform made for marketers, by marketers.