Alta Equipment Group Inc.
A dealer of industrial and construction equipment, Alta sells, rents, and services forklifts, excavators, and other heavy machines from brands like Volvo, JCB, and Kubota across the U.S. and Canada. It started in 1984 as a Detroit-area forklift dealership built on a "service-first" philosophy, growing into one of North America's largest equipment platforms under founder Steve Greenawalt and later his son Ryan. A fun twist: it sells through Ecoverse, a wholesale arm dealing in environmental processing equipment.
Bought 1.06M
Bought 69.2K
Granted 575.6K · Bought 40.2K · Sold 35.0K
Bought 429.1K
Bought 60.0K
Sold 11.3K
Granted 62.9K · Bought 72.0K
Granted 209.5K · Sold 32.4K
Bought 163.0K · Sold 6.14M
Granted 62.9K · Bought 33.0K
Granted 39.7K · Sold 12.7K
Granted 16.1K · Bought 30.5K
Granted 55.8K · Bought 4.0K
Granted 62.9K
Granted 48.7K · Bought 4.0K
Granted 43.9K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Riley Bryant R +2 co-filers10% owner · 38 transactions | — | 7.23Mas of Jul 2022 | — | 1.06M | — |
| Riley Bryant R +5 co-filers10% owner · 7 transactions | +1.1% | 6.50Mas of Oct 2021 | — | 69.2K | — |
| Greenawalt RyanChief Executive Officer, Director, 10% owner · 21 transactions | +0.6% | 5.73M | 575.6K | 40.2K | 35.0K |
| LYNCH Thomas E +2 co-filers10% owner · 22 transactions | — | 4.37M | — | 429.1K | — |
| Cocke Travis W. +4 co-filers10% owner · 4 transactions | — | 1.07Mas of Mar 2024 | — | 60.0K | — |
| Cocke Travis W. +4 co-filers10% owner · 1 transaction | — | 950.0Kas of Apr 2025 | — | — | 11.3K |
| Shribman DanielDirector · 11 transactions | — | 493.2K | 62.9K | 72.0K | — |
| Colucci AnthonyChief Financial Officer · 18 transactions | +582.1% | 241.8K | 209.5K | — | 32.4K |
| Riley Bryant R +3 co-filers10% owner · 14 transactions | — | 215.4Kas of Feb 2024 | — | 163.0K | 6.14M |
| Studdert Andrew PDirector · 11 transactions | +284.8% | 131.7K | 62.9K | 33.0K | — |
| Brubaker CraigChief Operating Officer · 7 transactions | — | 112.8Kas of Mar 2025 | 39.7K | — | 12.7K |
| Savas Zachary E.Director · 8 transactions | +195.2% | 99.7Kas of Nov 2023 | 16.1K | 30.5K | — |
| Hoover Jeffrey AlanChief Legal Officer · 4 transactions | — | 84.7K | 55.8K | 4.0K | — |
| White Katherine EDirector · 5 transactions | +362.4% | 82.2K | 62.9K | — | — |
| Nair SidharthaDirector · 8 transactions | — | 52.7K | 48.7K | 4.0K | — |
| Wilson ColinDirector · 3 transactions | — | 43.9K | 43.9K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -4.27M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.