Alta Equipment Group Inc.
A dealer of industrial and construction equipment, Alta sells, rents, and services forklifts, excavators, and other heavy machines from brands like Volvo, JCB, and Kubota across the U.S. and Canada. It started in 1984 as a Detroit-area forklift dealership built on a "service-first" philosophy, growing into one of North America's largest equipment platforms under founder Steve Greenawalt and later his son Ryan. A fun twist: it sells through Ecoverse, a wholesale arm dealing in environmental processing equipment.
Bought 1.06M
Bought 70.1K
Bought 4.14M · Sold 370.0K
Granted 7.88M · Bought 40.2K · Sold 35.0K
Bought 429.1K
Bought 447.9K · Sold 7.3K
Bought 60.0K
Sold 11.3K
Granted 72.2K · Bought 131.4K
Bought 220.2K
Granted 258.3K · Sold 45.7K
Bought 163.0K · Sold 6.14M
Granted 72.2K · Bought 38.0K
Granted 39.7K · Sold 12.7K
Granted 25.5K · Bought 35.5K
Granted 55.8K · Bought 4.0K
Granted 72.2K
Granted 48.7K · Bought 4.0K
Granted 43.9K
Bought 4.8K
Bought 659.2K · Sold 659.2K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Riley Bryant R +2 co-filers10% owner · 38 transactions | — | 7.23Mas of Jul 2022 | — | 1.06M | — |
| Riley Bryant R +5 co-filers10% owner · 8 transactions | — | 6.50Mas of Oct 2021 | — | 70.1K | — |
| Riley Bryant R +7 co-filers10% owner · 3 transactions | — | 6.43Mas of Apr 2021 | — | — | — |
| B. Riley Capital Management, LLC +6 co-filers10% owner · 24 transactions | — | 5.85Mas of Mar 2020 | — | 4.14M | 370.0K |
| Greenawalt RyanChief Executive Officer, Director, 10% owner · 23 transactions | — | 5.73M | 7.88M | 40.2K | 35.0K |
| LYNCH Thomas E +2 co-filers10% owner · 22 transactions | — | 4.37M | — | 429.1K | — |
| B. Riley Capital Management, LLC +5 co-filers10% owner · 11 transactions | — | 4.18Mas of Feb 2020 | — | 447.9K | 7.3K |
| Cocke Travis W. +4 co-filers10% owner · 4 transactions | — | 1.07Mas of Mar 2024 | — | 60.0K | — |
| Cocke Travis W. +4 co-filers10% owner · 1 transaction | — | 950.0Kas of Apr 2025 | — | — | 11.3K |
| Shribman DanielDirector · 15 transactions | — | 493.2K | 72.2K | 131.4K | — |
| B. Riley Financial, Inc. +1 co-filer10% owner · 2 transactions | — | 462.5Kas of Apr 2019 | — | — | — |
| Riley Bryant RDirector · 21 transactions | — | 331.9Kas of Feb 2020 | — | 220.2K | — |
| Colucci AnthonyChief Financial Officer · 23 transactions | — | 241.8K | 258.3K | — | 45.7K |
| Riley Bryant R +3 co-filers10% owner · 14 transactions | — | 215.4Kas of Feb 2024 | — | 163.0K | 6.14M |
| Studdert Andrew PDirector · 16 transactions | — | 131.7K | 72.2K | 38.0K | — |
| Brubaker CraigChief Operating Officer · 7 transactions | — | 112.8Kas of Mar 2025 | 39.7K | — | 12.7K |
| Savas Zachary E.Director · 12 transactions | — | 99.7Kas of Nov 2023 | 25.5K | 35.5K | — |
| Hoover Jeffrey AlanChief Legal Officer · 4 transactions | — | 84.7K | 55.8K | 4.0K | — |
| White Katherine EDirector · 6 transactions | — | 82.2K | 72.2K | — | — |
| Nair SidharthaDirector · 8 transactions | — | 52.7K | 48.7K | 4.0K | — |
| Wilson ColinDirector · 3 transactions | — | 43.9K | 43.9K | — | — |
| Kempner James LDirector · 1 transaction | — | 4.8Kas of Feb 2020 | — | 4.8K | — |
| B. Riley FBR, Inc. +2 co-filers10% owner · 12 transactions | — | 0as of Jan 2020 | — | 659.2K | 659.2K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: +228.0K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.