NCMI

National Cinemedia, Inc.

The company behind the movie-theater preshow, National CineMedia runs on-screen ads and lobby displays across major US chains like AMC, Cinemark, and Regal, plus a lineup for art-house theaters. It was formed in 2005 when Regal's and AMC's ad businesses merged into one national network. Its preshow brand "Noovie" is a made-up mashup of "new" and "movie," invented because the old name couldn't be trademarked.