FMCN

Focus Media Holding Ltd

A pioneer of elevator advertising, Focus Media runs digital screens and poster frames in the lobbies and elevator waiting areas of residential and commercial buildings across China, plus cinema advertising, reaching urban consumers during their daily commutes. Founder Jason Jiang (Jiang Nanchun) launched the company in 2003 after a moment of inspiration while waiting for an elevator in a shopping mall, realizing those moments were a "captive" audience. The story goes that Jiang originally dreamed of being a poet, and he studied Chinese language and literature before finding his calling in advertising.

Sponsored ADR — Delisted May 2013, taken private by consortium