EVC

Entravision Communications Corporation

A U.S. company that reaches Latino audiences through two very different channels: Spanish-language TV and radio stations (like La Suavecita and La Tricolor) serving top U.S. Latino markets, plus a global advertising-technology arm whose Smadex and Adwake platforms help mobile app developers win new users. Founded in 1996, the name blends "entra" (Spanish for "enter") with "vision," nodding to its mission of getting inside Hispanic homes and screens. Fun fact: it bought the Barcelona-based Smadex ad platform in 2018, which has since grown into the engine of its digital business.