Sonida Senior Living, Inc.
A Dallas-based owner and operator of senior housing communities across the United States, Sonida offers independent living, assisted living, and memory care for older adults. Founded in 1990 as Capital Senior Living, the company rebranded in 2021 when leaders felt the corporate-sounding old name missed the warmth of their work. The new name blends "sonata" (a musical piece) with "vida" (Spanish for life), capturing the "music of life" they aim to foster in each community.
Granted 6.08M
Sold 145.1K
Bought 34.4K
Bought 771.1K
Granted 1.60M · Bought 3.74M
Granted 8.9K
Granted 11.2K · Bought 20.0K
Bought 518.9K · Sold 82.7K
Bought 169.3K
Bought 8.8K
Granted 9.0K
Granted 1.28M · Sold 728.0K
Sold 2.53M
Bought 632.8K · Sold 268.6K
Granted 775.5K · Sold 308.5K
Granted 407.5K · Bought 5.1K · Sold 47.8K
Granted 417.6K · Bought 111.2K
Granted 217.5K · Bought 4.3K
Granted 165.5K
Granted 244.5K · Sold 114.0K
Granted 643.3K · Bought 20.0K
Granted 105.2K
Granted 140.6K · Sold 11.7K
Granted 76.3K · Sold 12.0K
Granted 58.0K · Sold 3.0K
Granted 54.3K · Bought 10.0K · Sold 5.0K
Granted 75.2K · Sold 32.1K
Granted 11.6K · Bought 13.6K
Granted 35.1K · Bought 12.0K
Granted 87.5K · Bought 100 · Sold 1.9K
Granted 50.8K · Bought 3.4K · Sold 5.2K
Granted 585.4K · Bought 8.5K · Sold 175.8K
Granted 31.1K · Bought 3.3K
Granted 60.9K · Sold 23.6K
Granted 119.4K · Bought 3.4K · Sold 9.0K
Granted 39.3K · Sold 20.3K
Granted 10.2K
Granted 49.9K · Sold 45.0K
Granted 15.4K · Bought 2.0K
Granted 18.7K · Bought 3.1K · Sold 5.5K
Granted 9.0K · Bought 23.8K
Granted 19.4K
Granted 73.6K · Sold 66.3K
Granted 11.6K · Bought 1.0K
Granted 11.6K
Granted 11.6K
Sold 4.8K
Granted 78.6K · Bought 16.0K · Sold 9.0K
Granted 9.8K
Granted 52.8K · Sold 49.2K
Granted 12.2K · Sold 6.8K
Granted 9.6K · Sold 6.9K
Granted 7.0K
Granted 6.4K · Bought 3.50M
Granted 72.7K · Bought 10.4K · Sold 22.4K
Granted 21.4K · Bought 50.0K
Granted 78.7K · Sold 9.0K
Granted 6.5K · Sold 4.0K
Granted 5.0K
Granted 4.1K
Granted 21.6K · Bought 6.8K
Granted 45.6K
Granted 4.1K
Granted 8.3K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Conversant Capital LLC +4 co-filersDirector, 10% owner · 14 transactions | — | 21.40Mas of Aug 2024 | 6.08M | — | — |
| Conversant Capital LLC +3 co-filersDirector, 10% owner · 1 transaction | — | 13.79M | — | — | — |
| Conversant Capital LLC +1 co-filerDirector, 10% owner · 3 transactions | — | 13.65M | — | — | 145.1K |
| Conversant Capital LLC +7 co-filersDirector, 10% owner · 4 transactions | — | 8.45Mas of Oct 2024 | — | 34.4K | — |
| Arbiter Partners Capital Management LLC10% owner · 29 transactions | — | 7.91Mas of Mar 2017 | — | 771.1K | — |
| Conversant Capital LLC +6 co-filersDirector, 10% owner · 6 transactions | — | 6.61M | 1.60M | 3.74M | — |
| Arbiter Partners Capital Management LLC +1 co-filerDirector, 10% owner, 10% owner · 2 transactions | — | 4.48Mas of Aug 2017 | 8.9K | — | — |
| Isaac Paul JDirector, 10% owner · 2 transactions | — | 4.43Mas of Mar 2019 | 11.2K | 20.0K | — |
| Bronchick Jeffrey +1 co-filer10% owner · 8 transactions | — | 3.68Mas of Feb 2020 | — | 518.9K | 82.7K |
| Conversant Capital LLC +8 co-filersDirector, 10% owner · 3 transactions | — | 2.97Mas of Jan 2025 | — | 169.3K | — |
| DeSorcy Peter +4 co-filers10% owner · 4 transactions | — | 1.36Mas of Mar 2023 | — | 8.8K | — |
| Hanerfeld HarveyDirector · 3 transactions | — | 1.28Mas of Apr 2009 | 9.0K | — | — |
| Cohen Lawrence ACEO & Vice Chairman of Board, Director · 66 transactions | — | 933.5Kas of Mar 2018 | 1.28M | — | 728.0K |
| Stroud James ADirector · 31 transactions | — | 700.4Kas of Jun 2009 | — | — | 2.53M |
| DeSorcy Peter +2 co-filers10% owner · 5 transactions | — | 679.6Kas of Dec 2023 | — | 632.8K | 268.6K |
| Johannessen Keith NPresident & COO, Director · 54 transactions | — | 503.2Kas of Dec 2016 | 775.5K | — | 308.5K |
| Hendrickson Carey PExecutive Vice President & CFO · 26 transactions | — | 322.2Kas of Apr 2020 | 407.5K | 5.1K | 47.8K |
| Ribar BrandonPresident & CEO, Director · 38 transactions | — | 303.8K | 417.6K | 111.2K | — |
| Detz KevinEVP & Chief Financial Officer · 22 transactions | — | 186.6K | 217.5K | 4.3K | — |
| Lee Brett DExecutive Vice President & COO · 4 transactions | — | 165.5Kas of Mar 2018 | 165.5K | — | — |
| Beattie Ralph AExecutive Vice President & CFO · 23 transactions | — | 137.6Kas of Apr 2014 | 244.5K | — | 114.0K |
| Herman KimberlyPresident & CEO, Director · 21 transactions | — | 133.8Kas of Apr 2022 | 643.3K | 20.0K | — |
| Levy MaxSVP & Chief Investment Officer · 8 transactions | — | 100.3K | 105.2K | — | — |
| Fryar MichaelSVP-Chief Revenue Officer · 26 transactions | — | 85.3Kas of Jan 2025 | 140.6K | — | 11.7K |
| Moore James ADirector · 18 transactions | — | 69.2Kas of May 2016 | 76.3K | — | 12.0K |
| Solari Joseph GVP - Corporate Development · 9 transactions | — | 55.0Kas of May 2019 | 58.0K | — | 3.0K |
| Malone Ronald ADirector · 11 transactions | — | 54.3Kas of May 2018 | 54.3K | 10.0K | 5.0K |
| Beathard David WSVP - Operations · 15 transactions | — | 48.1Kas of May 2019 | 75.2K | — | 32.1K |
| Beren NoahDirector · 10 transactions | — | 47.4Kas of Jun 2025 | 11.6K | 13.6K | — |
| Karicher MichaelChief People Officer · 10 transactions | — | 46.4Kas of Apr 2025 | 35.1K | 12.0K | — |
| Falke JeremySVP-Human Resources · 13 transactions | — | 46.3Kas of May 2022 | 87.5K | 100 | 1.9K |
| Cober TimothySVP & Chief Accounting Officer · 23 transactions | — | 41.0K | 50.8K | 3.4K | 5.2K |
| Brickman David RSVP Gen. Counsel & Secretary · 69 transactions | — | 37.4Kas of Dec 2024 | 585.4K | 8.5K | 175.8K |
| Clark ReanaeSee Remarks · 4 transactions | — | 34.4Kas of Apr 2024 | 31.1K | 3.3K | — |
| Hartberg Craig FDirector · 21 transactions | — | 33.8Kas of Mar 2014 | 60.9K | — | 23.6K |
| Krueger Jill MDirector · 24 transactions | — | 22.9K | 119.4K | 3.4K | 9.0K |
| Nee Victor WDirector · 17 transactions | — | 22.3Kas of Feb 2010 | 39.3K | — | 20.3K |
| Bailey TabithaSVP & Chief Legal Officer · 4 transactions | — | 19.3K | 10.2K | — | — |
| Holland GloriaVice President - Finance · 24 transactions | — | 17.9Kas of May 2019 | 49.9K | — | 45.0K |
| Cellucci JeffreyVP, Operations · 3 transactions | — | 17.4Kas of Apr 2020 | 15.4K | 2.0K | — |
| Harris Benjamin PDirector · 9 transactions | — | 16.3K | 18.7K | 3.1K | 5.5K |
| Martin PeterDirector · 30 transactions | — | 16.3Kas of Aug 2010 | 9.0K | 23.8K | — |
| Burnell CaroleVP-Operations · 3 transactions | — | 14.3Kas of Nov 2021 | 19.4K | — | — |
| Goodpaster Rob LVice President - Marketing · 26 transactions | — | 13.4Kas of May 2013 | 73.6K | — | 66.3K |
| Lieberman ShmuelDirector · 5 transactions | — | 12.6Kas of Jun 2025 | 11.6K | 1.0K | — |
| Johnson David WilliamDirector · 4 transactions | — | 11.6Kas of Jun 2025 | 11.6K | — | — |
| Zibel Elliot RDirector · 4 transactions | — | 11.6Kas of Jun 2025 | 11.6K | — | — |
| Lee Jerry DController - Corporate · 1 transaction | — | 10.2Kas of Sep 2006 | — | — | 4.8K |
| Brooks Philip ADirector · 20 transactions | — | 10.1Kas of Jun 2022 | 78.6K | 16.0K | 9.0K |
| Donohue LillyDirector · 3 transactions | — | 9.8K | 9.8K | — | — |
| Hollister Robert FProperty Controller · 35 transactions | — | 9.6Kas of May 2019 | 52.8K | — | 49.2K |
| Fernandez Gary E.VP-National Sales & Marketing · 9 transactions | — | 9.1Kas of Nov 2017 | 12.2K | — | 6.8K |
| Boemer GregVice President - Operations · 7 transactions | — | 7.3Kas of Jun 2016 | 9.6K | — | 6.9K |
| Klitsch JohnVP, Business Development · 1 transaction | — | 7.0Kas of Oct 2018 | 7.0K | — | — |
| Levinson SamDirector · 53 transactions | — | 6.4K | 6.4K | 3.50M | — |
| Hornbake E. RodneyDirector · 14 transactions | — | 6.1Kas of May 2021 | 72.7K | 10.4K | 22.4K |
| Plochocki Steven TDirector · 3 transactions | — | 6.1Kas of May 2021 | 21.4K | 50.0K | — |
| Reid MichaelDirector · 12 transactions | — | 6.0Kas of May 2021 | 78.7K | — | 9.0K |
| Wilbur KevinVP-Operations · 3 transactions | — | 5.4Kas of Jun 2018 | 6.5K | — | 4.0K |
| Garfield Howard StevenVP & Chief Accounting Officer · 2 transactions | — | 5.0Kas of May 2022 | 5.0K | — | — |
| Mauldin Stephen HDirector · 1 transaction | — | 4.9K | 4.1K | — | — |
| Levin Ross BDirector · 4 transactions | — | 4.5Kas of May 2021 | 21.6K | 6.8K | — |
| Grier Eddie ArthurDirector · 5 transactions | — | 4.4Kas of May 2021 | 45.6K | — | — |
| Martin J ChandlerDirector · 1 transaction | — | 4.1K | 4.1K | — | — |
| Dutton TiffanySVP-Finance & Accounting, PAO · 2 transactions | — | 3.3Kas of Mar 2021 | 8.3K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: +4.95M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.