GAP

Gap, Inc

A clothing retailer that runs four brands — Old Navy, Gap, Banana Republic, and Athleta — spanning family basics, premium workwear, and women's activewear. It began in 1969 when Donald and Doris Fisher, frustrated they couldn't find well-fitting Levi's jeans, opened their first San Francisco store, which also sold vinyl records. The name came from the "generation gap" of the 1960s.