Gen Restaurant Group, Inc.
A chain of all-you-can-eat Korean barbecue restaurants where guests grill their own meats, seafood, and vegetables on tabletop grills alongside classic side dishes. Two Korean immigrants, David Kim and Jae Chang, founded the first Gen Korean BBQ House in Tustin, California, in 2011, and the brand has since spread to dozens of locations across the country. The name "Gen" is often taken to mean "origin," a fitting nod to the founders' roots and the restaurant's claim to have started the modern all-you-can-eat barbecue trend.