GPRO

Gopro, Inc.

A maker of rugged, compact action cameras, GoPro builds the small wearable devices people strap to helmets, surfboards, and bike handlebars to capture sports and adventures in high-definition video. Founder Nick Woodman launched the company in 2002 after a surf trip where he rigged a camera to his palm with a rubber band to photograph himself riding waves. The name comes from the surfing ambition to "go pro," and the cameras have since become so tied to the sport that "GoPro" is often used as a generic word for any action camera.