Gopro, Inc.
A maker of rugged, compact action cameras, GoPro builds the small wearable devices people strap to helmets, surfboards, and bike handlebars to capture sports and adventures in high-definition video. Founder Nick Woodman launched the company in 2002 after a surf trip where he rigged a camera to his palm with a rubber band to photograph himself riding waves. The name comes from the surfing ambition to "go pro," and the cameras have since become so tied to the sport that "GoPro" is often used as a generic word for any action camera.
Sold 2.29M
Sold 12.0K
Sold 2.29M
Sold 200.0K
Sold 1.37M
Sold 312.1K
Granted 1.67M · Sold 20.72M
Granted 1.42M
Granted 12.0K · Sold 4.58M
Granted 2.36M · Sold 1.08M
Granted 1.04M · Sold 160.1K
Granted 226.4K
Sold 1.24M
Granted 524.1K · Sold 75.0K
Granted 419.5K
Granted 390.9K · Sold 48.3K
Granted 507.1K · Bought 10.7K · Sold 126.4K
Granted 295.8K · Sold 30.2K
Granted 297.1K · Bought 5.0K · Sold 5.7K
Granted 724.4K · Sold 245.0K
Granted 278.2K
Granted 331.8K · Sold 210.3K
Granted 237.5K
Granted 237.5K
Granted 242.0K
Granted 197.0K · Bought 3.0K
Granted 137.9K · Bought 35.3K
Granted 94.3K · Sold 21.6K
Granted 180.3K · Sold 49.8K
Granted 214.0K · Sold 50.0K
Granted 50.0K
Granted 17.9K · Sold 193.0K
Granted 49.1K · Sold 85.9K
Granted 12.1K · Sold 70.3K
Granted 392.3K · Sold 510.7K
Granted 296.3K · Bought 35.0K · Sold 280.4K
Granted 100.0K · Sold 26.5K
Sold 18.8K
Granted 72.2K · Sold 44.6K
Sold 9.80M
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Foxconn (Far East) Ltd. +1 co-filer10% owner · 6 transactions | — | 11.92Mas of Feb 2015 | — | — | 2.29M |
| Brumder William George10% owner · 1 transaction | — | 10.85M | — | — | 12.0K |
| Foxteq Holdings Inc.10% owner · 6 transactions | — | 9.41Mas of Dec 2014 | — | — | 2.29M |
| Foxconn (Far East) Ltd. +2 co-filers10% owner · 5 transactions | — | 9.21Mas of Mar 2015 | — | — | 200.0K |
| Woodman Dean S10% owner · 3 transactions | — | 7.26Mas of Dec 2014 | — | — | — |
| Gilhuly Edward A +8 co-filersDirector, 10% owner, 10% owner · 6 transactions | — | 5.70Mas of Dec 2014 | — | — | 1.37M |
| Ball John R. +4 co-filers10% owner · 3 transactions | — | 3.16Mas of Dec 2014 | — | — | 312.1K |
| Woodman Family Trust under Trust Agreement dated March 11, 2011 +1 co-filer10% owner, CEO, Chairman of the Board, Director, 10% owner · 77 transactions | — | 1.94M | 1.67M | — | 20.72M |
| Woodman NicholasCEO, Chairman of the Board, Director, 10% owner · 28 transactions | — | 1.92M | 1.42M | — | — |
| Gilhuly Edward ADirector · 46 transactions | — | 1.02Mas of Aug 2016 | 12.0K | — | 4.58M |
| McGee BrianPresident and COO · 91 transactions | — | 947.4K | 2.36M | — | 1.08M |
| Jahnke DeanSVP, Global Sales, CM, RE · 55 transactions | — | 833.2K | 1.04M | — | 160.1K |
| Nakayama Vincent G.SVP, Engineering · 3 transactions | — | 735.9K | 226.4K | — | — |
| Dana Neil10% owner · 4 transactions | — | 700.8Kas of Dec 2014 | — | — | 1.24M |
| Lyne Susan MDirector · 13 transactions | — | 449.1K | 524.1K | — | 75.0K |
| Kahng ShazDirector · 7 transactions | — | 424.5K | 419.5K | — | — |
| Stephen Jason ChristopherSVP, General Counsel · 9 transactions | — | 381.3K | 390.9K | — | 48.3K |
| Ahmad-Taylor TyroneDirector · 20 transactions | — | 363.6K | 507.1K | 10.7K | 126.4K |
| Gotcher Peter CDirector · 13 transactions | — | 321.6Kas of Jun 2024 | 295.8K | — | 30.2K |
| Goldman Kenneth ADirector · 19 transactions | — | 301.4Kas of Jun 2024 | 297.1K | 5.0K | 5.7K |
| Saltman Eve T.SVP, Corp/Bus Dev, CLO, Sec · 64 transactions | — | 288.9Kas of May 2025 | 724.4K | — | 245.0K |
| Lopez Miguel ADirector · 3 transactions | — | 278.2K | 278.2K | — | — |
| Lapic S AimeeSVP, Chf. Digital & Mktg. Off · 35 transactions | — | 276.1Kas of May 2022 | 331.8K | — | 210.3K |
| Culp Hogue Emily S.Director · 2 transactions | — | 237.5K | 237.5K | — | — |
| Dennison Michael C.Director · 2 transactions | — | 237.5K | 237.5K | — | — |
| Tratt Brian RobertChief Financial Officer · 3 transactions | — | 226.4K | 242.0K | — | — |
| Welts FredericDirector · 8 transactions | — | 200.0Kas of Jun 2023 | 197.0K | 3.0K | — |
| Lanzone JamesDirector · 7 transactions | — | 173.2Kas of Jun 2022 | 137.9K | 35.3K | — |
| Barna SandorSVP, Chief Technology Officer · 11 transactions | — | 164.9Kas of Oct 2019 | 94.3K | — | 21.6K |
| Lafrades CharlesChief Accounting Officer · 24 transactions | — | 164.4K | 180.3K | — | 49.8K |
| Zalaznick LaurenDirector · 11 transactions | — | 164.0Kas of Jun 2023 | 214.0K | — | 50.0K |
| Harris JonathanSenior Vice President of Sales · 2 transactions | — | 160.2Kas of Feb 2017 | 50.0K | — | — |
| Lazar Jack RChief Financial Officer · 13 transactions | — | 140.4Kas of Jan 2016 | 17.9K | — | 193.0K |
| Hinge KevinSVP, Chief Supply Chain Off. · 9 transactions | — | 133.2Kas of May 2023 | 49.1K | — | 85.9K |
| Marks Michael EDirector · 41 transactions | — | 129.8Kas of Feb 2017 | 12.1K | — | 70.3K |
| Bates Anthony JohnDirector · 43 transactions | — | 115.0Kas of Dec 2017 | 392.3K | — | 510.7K |
| Lurie Alexander JDirector · 14 transactions | — | 60.7Kas of Nov 2024 | 296.3K | 35.0K | 280.4K |
| Prober Charles J.Former Chief Operating Officer · 8 transactions | — | 53.5Kas of Feb 2018 | 100.0K | — | 26.5K |
| Richardson NinaChief Operating Officer · 2 transactions | — | 43.8Kas of Jan 2015 | — | — | 18.8K |
| Zezima Sharon SSVP, Corp/Bus Dev, GC and Sec · 23 transactions | — | 40.2Kas of Feb 2018 | 72.2K | — | 44.6K |
| Marks Michael E +1 co-filerDirector, 10% owner, 10% owner · 14 transactions | — | 889as of Mar 2015 | — | — | 9.80M |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -46.05M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.