Grove Collaborative Holdings, Inc.
A San Francisco-based online retailer of environmentally friendly, non-toxic household and personal care products, Grove Collaborative vets every item it sells for health and sustainability. Founded in 2012 as ePantry, it renamed itself Grove Collaborative in 2016—"grove" evoking a cluster of trees to reflect its nature mission. Its in-house brand, Grove Co., sells reusable glass and aluminum spray bottles paired with cleaning concentrates to cut out single-use plastic.