The Honest Company, Inc.
A maker of cleanly formulated wipes, diapers, personal care, and beauty products sold through retailers like Target, Amazon, and Walmart. Actress Jessica Alba founded the company in 2011 after an allergic reaction to laundry detergent while pregnant sparked her search for safer baby products. The name nearly became "Love & Honor," after her daughter, until co-founders settled on "Honest" to reflect their promise of transparency about ingredients.
Estimated from filings — the split-adjusted price range over the quarters each manager built the position. A range, not a fill price; 13F reports a quarter-end snapshot, not a trade date.