HNST

The Honest Company, Inc.

A maker of cleanly formulated wipes, diapers, personal care, and beauty products sold through retailers like Target, Amazon, and Walmart. Actress Jessica Alba founded the company in 2011 after an allergic reaction to laundry detergent while pregnant sparked her search for safer baby products. The name nearly became "Love & Honor," after her daughter, until co-founders settled on "Honest" to reflect their promise of transparency about ingredients.