The Honest Company, Inc.
A maker of cleanly formulated wipes, diapers, personal care, and beauty products sold through retailers like Target, Amazon, and Walmart. Actress Jessica Alba founded the company in 2011 after an allergic reaction to laundry detergent while pregnant sparked her search for safer baby products. The name nearly became "Love & Honor," after her daughter, until co-founders settled on "Honest" to reflect their promise of transparency about ingredients.
Granted 42.0K
Granted 1.66M · Sold 463.8K
Sold 33.9K
Granted 297.3K · Sold 53.9K
Granted 395.9K · Sold 15.8K
Granted 191.5K · Sold 118.5K
Granted 280.5K · Sold 29.8K
Granted 196.5K · Sold 33.0K
Granted 71.4K
Granted 184.8K · Sold 33.6K
Granted 69.5K
Granted 311.6K · Sold 43.2K
Granted 42.0K
Granted 70.5K
Granted 68.6K
Granted 42.0K
Granted 42.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Warren JessicaDirector · 1 transaction | +0.8% | 5.50M | 42.0K | — | — |
| Vernon CarlaChief Executive Officer, Director · 6 transactions | +39.7% | 4.19M | 1.66M | — | 463.8K |
| Barton KatherineChief Growth Officer · 2 transactions | -3.8% | 858.6K | — | — | 33.9K |
| Sheehey BrendanGeneral Counsel · 6 transactions | +42.8% | 812.0K | 297.3K | — | 53.9K |
| Bruce Curtiss James IIIChief Fin. & Operating Officer · 4 transactions | +187.4% | 583.0K | 395.9K | — | 15.8K |
| Winchell StephenChief Innovation Officer · 5 transactions | +17.8% | 483.3K | 191.5K | — | 118.5K |
| Mayle JonathanSVP, Customer Sales · 6 transactions | +57.6% | 469.8K | 280.5K | — | 29.8K |
| Sternweis ThomasSVP, Enterprise Dev. & Strat. · 5 transactions | +56.2% | 454.4K | 196.5K | — | 33.0K |
| Hartung JackDirector · 2 transactions | +19.2% | 444.0K | 71.4K | — | — |
| Ball Dorria L.Chief People Officer · 5 transactions | +56.5% | 418.6K | 184.8K | — | 33.6K |
| Bayne Katie JDirector · 2 transactions | +20.1% | 415.8K | 69.5K | — | — |
| von Kunssberg EtienneSVP, Supply Chain · 8 transactions | +233.1% | 383.5K | 311.6K | — | 43.2K |
| White James DDirector · 1 transaction | +13% | 364.5K | 42.0K | — | — |
| Gentile SusanDirector · 2 transactions | +25.4% | 347.8K | 70.5K | — | — |
| Turner AndreaDirector · 2 transactions | +27.7% | 316.7K | 68.6K | — | — |
| Lynch Alissa HsuDirector · 1 transaction | +15.4% | 314.7K | 42.0K | — | — |
| Barkley Michael J.Director · 1 transaction | +15.9% | 305.4K | 42.0K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last year: -825.5K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.