The Honest Company, Inc.
A maker of cleanly formulated wipes, diapers, personal care, and beauty products sold through retailers like Target, Amazon, and Walmart. Actress Jessica Alba founded the company in 2011 after an allergic reaction to laundry detergent while pregnant sparked her search for safer baby products. The name nearly became "Love & Honor," after her daughter, until co-founders settled on "Honest" to reflect their promise of transparency about ingredients.
Sold 2.30M
Sold 1.03M
Granted 1.57M · Sold 1.35M
Granted 3.47M · Bought 50.0K · Sold 1.23M
Sold 40.3K
Granted 1.06M · Sold 180.3K
Granted 250.2K · Sold 235.1K
Granted 762.5K · Sold 362.0K
Granted 598.8K · Sold 15.8K
Granted 441.7K · Sold 252.6K
Granted 365.2K · Sold 123.8K
Granted 281.2K · Sold 74.1K
Sold 10.1K
Granted 207.8K
Granted 483.1K · Sold 64.5K
Granted 211.4K
Granted 426.7K · Sold 43.2K
Granted 140.8K · Bought 64.3K · Sold 95.0K
Granted 169.3K
Granted 341.7K · Sold 25.0K
Granted 314.7K
Granted 140.8K
Granted 225.1K
Sold 42.5K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Chu James Michael +2 co-filers10% owner · 1 transaction | — | 9.98Mas of Sep 2024 | — | — | 2.30M |
| Chaffee Todd C +6 co-filers10% owner · 6 transactions | — | 9.64Mas of Nov 2023 | — | — | 1.03M |
| Warren JessicaDirector · 12 transactions | +4.2% | 5.50M | 1.57M | — | 1.35M |
| Vernon CarlaChief Executive Officer, Director · 16 transactions | +121.1% | 4.19M | 3.47M | 50.0K | 1.23M |
| Kennedy Kelly J.EVP and CFO · 1 transaction | -4.2% | 922.7Kas of Oct 2023 | — | — | 40.3K |
| Loretta DavidChief Financial Officer · 6 transactions | — | 883.2Kas of May 2025 | 1.06M | — | 180.3K |
| Barton KatherineChief Growth Officer · 12 transactions | +1.8% | 858.6K | 250.2K | — | 235.1K |
| Sheehey BrendanGeneral Counsel · 26 transactions | +97.3% | 812.0K | 762.5K | — | 362.0K |
| Bruce Curtiss James IIIChief Fin. & Operating Officer · 5 transactions | — | 583.0K | 598.8K | — | 15.8K |
| Winchell StephenChief Innovation Officer · 17 transactions | +64.3% | 483.3K | 441.7K | — | 252.6K |
| Mayle JonathanSVP, Customer Sales · 14 transactions | — | 469.8K | 365.2K | — | 123.8K |
| Sternweis ThomasSVP, Enterprise Dev. & Strat. · 12 transactions | — | 454.4K | 281.2K | — | 74.1K |
| Rexing RickChief Revenue Officer · 1 transaction | -2.2% | 445.8Kas of Oct 2023 | — | — | 10.1K |
| Hartung JackDirector · 6 transactions | +88% | 444.0K | 207.8K | — | — |
| Ball Dorria L.Chief People Officer · 10 transactions | — | 418.6K | 483.1K | — | 64.5K |
| Bayne Katie JDirector · 6 transactions | +103.4% | 415.8K | 211.4K | — | — |
| von Kunssberg EtienneSVP, Supply Chain · 9 transactions | — | 383.5K | 426.7K | — | 43.2K |
| White James DDirector · 6 transactions | +43.3% | 364.5K | 140.8K | 64.3K | 95.0K |
| Gentile SusanDirector · 4 transactions | +94.9% | 347.8K | 169.3K | — | — |
| Turner AndreaDirector · 8 transactions | — | 316.7K | 341.7K | — | 25.0K |
| Lynch Alissa HsuDirector · 6 transactions | — | 314.7K | 314.7K | — | — |
| Barkley Michael J.Director · 3 transactions | — | 305.4K | 140.8K | — | — |
| Honest Company, Inc.Director · 3 transactions | — | 225.1Kas of May 2024 | 225.1K | — | — |
| Hoyt JanisChief People Officer · 1 transaction | -60.5% | 175.8Kas of Sep 2023 | — | — | 42.5K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: -7.36M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.