The Honest Company, Inc.
A maker of cleanly formulated wipes, diapers, personal care, and beauty products sold through retailers like Target, Amazon, and Walmart. Actress Jessica Alba founded the company in 2011 after an allergic reaction to laundry detergent while pregnant sparked her search for safer baby products. The name nearly became "Love & Honor," after her daughter, until co-founders settled on "Honest" to reflect their promise of transparency about ingredients.
Granted 6.2K
Sold 2.30M
Sold 1.03M
Granted 2.31M · Sold 1.47M
Granted 5.32M · Bought 100.0K · Sold 1.23M
Granted 761.0K · Sold 158.4K
Granted 557.3K · Sold 139.9K
Granted 1.06M · Sold 180.3K
Granted 1.09M · Sold 235.1K
Granted 1.10M · Sold 418.8K
Granted 598.8K · Sold 15.8K
Granted 751.6K · Sold 268.3K
Granted 365.2K · Sold 123.8K
Granted 281.2K · Sold 74.1K
Granted 411.2K · Sold 96.5K
Granted 444.0K
Granted 483.1K · Sold 64.5K
Granted 401.1K
Granted 457.2K · Sold 16.9K
Granted 426.7K · Sold 43.2K
Granted 364.9K · Bought 66.5K · Sold 95.0K
Granted 323.8K
Granted 341.7K · Sold 25.0K
Granted 314.7K
Granted 140.8K
Granted 225.1K
Granted 80.2K · Sold 10.1K
Granted 103.2K · Sold 35.8K
Granted 203.1K
Granted 183.8K
Granted 480.2K · Sold 206.8K
Granted 8.1K · Sold 18.5K
Granted 187.9K
Sold 529.1K
Granted 57.3K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Dahnke Scott ArnoldDirector, 10% owner · 1 transaction | -60.9% | 12.19Mas of Feb 2022 | 6.2K | — | — |
| Chu James Michael +2 co-filers10% owner · 1 transaction | — | 9.98Mas of Sep 2024 | — | — | 2.30M |
| Chaffee Todd C +6 co-filers10% owner · 10 transactions | — | 9.64Mas of Nov 2023 | — | — | 1.03M |
| Warren JessicaDirector · 22 transactions | +18% | 5.50M | 2.31M | — | 1.47M |
| Vernon CarlaChief Executive Officer, Director · 18 transactions | — | 4.19M | 5.32M | 100.0K | 1.23M |
| Vlahos Nikolaos AChief Executive Officer, Director · 9 transactions | +98.7% | 1.21Mas of May 2023 | 761.0K | — | 158.4K |
| Kennedy Kelly J.EVP and CFO · 17 transactions | +84.8% | 922.7Kas of Oct 2023 | 557.3K | — | 139.9K |
| Loretta DavidChief Financial Officer · 6 transactions | — | 883.2Kas of May 2025 | 1.06M | — | 180.3K |
| Barton KatherineChief Growth Officer · 13 transactions | — | 858.6K | 1.09M | — | 235.1K |
| Sheehey BrendanGeneral Counsel · 42 transactions | +490.9% | 812.0K | 1.10M | — | 418.8K |
| Bruce Curtiss James IIIChief Fin. & Operating Officer · 5 transactions | — | 583.0K | 598.8K | — | 15.8K |
| Winchell StephenChief Innovation Officer · 21 transactions | — | 483.3K | 751.6K | — | 268.3K |
| Mayle JonathanSVP, Customer Sales · 14 transactions | — | 469.8K | 365.2K | — | 123.8K |
| Sternweis ThomasSVP, Enterprise Dev. & Strat. · 12 transactions | — | 454.4K | 281.2K | — | 74.1K |
| Rexing RickChief Revenue Officer · 21 transactions | +216.3% | 445.8Kas of Oct 2023 | 411.2K | — | 96.5K |
| Hartung JackDirector · 11 transactions | — | 444.0K | 444.0K | — | — |
| Ball Dorria L.Chief People Officer · 10 transactions | — | 418.6K | 483.1K | — | 64.5K |
| Bayne Katie JDirector · 10 transactions | +2725.8% | 415.8K | 401.1K | — | — |
| Gerstberger Peter C.Chief Digital & Strat. Officer · 6 transactions | — | 414.2Kas of Mar 2023 | 457.2K | — | 16.9K |
| von Kunssberg EtienneSVP, Supply Chain · 9 transactions | — | 383.5K | 426.7K | — | 43.2K |
| White James DDirector · 12 transactions | +1197.5% | 364.5K | 364.9K | 66.5K | 95.0K |
| Gentile SusanDirector · 6 transactions | — | 347.8K | 323.8K | — | — |
| Turner AndreaDirector · 8 transactions | — | 316.7K | 341.7K | — | 25.0K |
| Lynch Alissa HsuDirector · 6 transactions | — | 314.7K | 314.7K | — | — |
| Barkley Michael J.Director · 3 transactions | — | 305.4K | 140.8K | — | — |
| Honest Company, Inc.Director · 3 transactions | — | 225.1Kas of May 2024 | 225.1K | — | — |
| Klages GlennEVP, Supply Chain · 2 transactions | +51.4% | 206.4Kas of May 2022 | 80.2K | — | 10.1K |
| Frey DonaldChief Innovation Officer · 5 transactions | +49.5% | 203.7Kas of May 2022 | 103.2K | — | 35.8K |
| Brown Julia MDirector · 3 transactions | — | 203.1Kas of May 2023 | 203.1K | — | — |
| Pramanik AvikDirector · 4 transactions | — | 196.3Kas of May 2023 | 183.8K | — | — |
| Hoyt JanisChief People Officer · 29 transactions | +27.9% | 175.8Kas of Sep 2023 | 480.2K | — | 206.8K |
| Manner JasminChief Commercial Officer · 3 transactions | -7.5% | 127.1Kas of May 2022 | 8.1K | — | 18.5K |
| Liaw EricDirector · 13 transactions | +760.5% | 124.7Kas of Jun 2023 | 187.9K | — | — |
| Liew JeremyDirector · 1 transaction | -80.8% | 107.2Kas of Dec 2021 | — | — | 529.1K |
| Parvaneh ShararehChief Information Officer · 2 transactions | +132.9% | 100.4Kas of Dec 2021 | 57.3K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -8.62M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.