Lendingtree, Inc.
An online marketplace where shoppers submit one loan request and receive competing offers from banks and lenders for mortgages, auto loans, personal loans, and credit cards. Founder Doug Lebda launched it in 1996 in Charlotte, North Carolina after a frustrating experience hunting for a mortgage bank by bank. The name evokes the idea that lenders branch out like a tree when competing for your business—brought to life by the tagline "When banks compete, you win."