MSTR

Strategy Inc

A company that runs two very different businesses at once: it's the world's largest corporate holder of bitcoin, buying it with money raised from stock and bond sales, and it also makes the cloud-based Strategy One analytics software used by retailers, banks, and government agencies. It was founded in 1989 as MicroStrategy by MIT classmates led by Michael Saylor, and the "micro" part of the old name came from the founders' belief that analyzing small details gives big strategic advantages. In 2025 it dropped "Micro" and rebranded to simply Strategy, adopting an orange logo with a stylized "B" for bitcoin.