PLBY

Playboy, Inc.

A global lifestyle brand best known for Playboy magazine, founded by Hugh Hefner in 1953, which now makes its money chiefly by licensing its famous rabbit-head logo across clothing, accessories and other products. Hefner first planned to call the magazine "Stag Party," but an existing outdoors title called Stag threatened a lawsuit, so he scrambled for a new name and landed on "Playboy." Its very first issue, in December 1953, featured Marilyn Monroe on the cover and sold out almost immediately.