Playboy, Inc.
A global lifestyle brand best known for Playboy magazine, founded by Hugh Hefner in 1953, which now makes its money chiefly by licensing its famous rabbit-head logo across clothing, accessories and other products. Hefner first planned to call the magazine "Stag Party," but an existing outdoors title called Stag threatened a lawsuit, so he scrambled for a new name and landed on "Playboy." Its very first issue, in December 1953, featured Marilyn Monroe on the cover and sold out almost immediately.
Bought 3.67M · Sold 10.97M
Sold 4.76M
Sold 4.76M
Granted 552.8K · Bought 7.29M · Sold 11.02M
Granted 164.5K
Granted 7.58M · Bought 55.4K · Sold 1.89M
Sold 728.8K
Granted 2.32M · Bought 1.6K · Sold 399.3K
Granted 2.15M · Sold 589.6K
Granted 925.9K · Bought 2.6K · Sold 264.2K
Granted 474.7K
Granted 379.5K
Granted 372.2K
Granted 369.5K · Sold 176.3K
Granted 69.7K · Sold 21.8K
Granted 68.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Giampetroni John +3 co-filers10% owner · 5 transactions | — | 87.27Mas of Nov 2021 | — | — | — |
| Giampetroni John +1 co-filer10% owner · 5 transactions | — | 34.07Mas of Mar 2022 | — | — | — |
| Giampetroni John +3 co-filers10% owner · 6 transactions | — | 32.56Mas of Mar 2023 | — | 3.67M | 10.97M |
| FIG Blue LLC +9 co-filers10% owner · 16 transactions | — | 27.14M | — | — | 4.76M |
| Drawbridge Special Opportunities Advisors LLC +2 co-filers10% owner · 16 transactions | — | 25.85M | — | — | 4.76M |
| Rizvi SuhailDirector, 10% owner · 28 transactions | — | 18.58M | 552.8K | 7.29M | 11.02M |
| Gattyan GyorgyDirector, 10% owner · 2 transactions | — | 15.06M | 164.5K | — | — |
| Kohn Bernhard L IIICEO & President, Director · 45 transactions | — | 6.38M | 7.58M | 55.4K | 1.89M |
| Drawbridge Special Opportunities Advisors LLC +7 co-filersSee Remarks · 13 transactions | -28.7% | 1.82Mas of Oct 2021 | — | — | 728.8K |
| Riley ChristopherGeneral Counsel & Secretary · 29 transactions | +32169.8% | 1.69M | 2.32M | 1.6K | 399.3K |
| Crossman MarcCFO & COO · 16 transactions | — | 1.38M | 2.15M | — | 589.6K |
| Barton LanceFormer CFO · 12 transactions | — | 664.3Kas of Mar 2023 | 925.9K | 2.6K | 264.2K |
| Miller David EdwardPres., Playboy, Media & Brand · 2 transactions | — | 474.7K | 474.7K | — | — |
| Yaffe JamesDirector · 8 transactions | — | 379.5K | 379.5K | — | — |
| Hill Juliana FDirector · 7 transactions | — | 372.2K | 372.2K | — | — |
| Edmonds Tracey EDirector · 14 transactions | — | 193.3K | 369.5K | — | 176.3K |
| Beuting FlorusFormer CAO & Treasurer · 12 transactions | — | 47.9Kas of Nov 2023 | 69.7K | — | 21.8K |
| Premovic NataliaDirector · 2 transactions | — | 0 | 68.0K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -24.55M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.