Protective Life Corporation
A financial services holding company based in Birmingham, Alabama, Protective Life sells life insurance, annuities for retirement planning, and specialized coverage that protects investments in vehicles, boats, and recreational equipment. Founded in 1907 as the Protective Life Insurance Company, it was acquired in 2015 by Japan's Dai-ichi Life and now serves as that firm's main North American growth platform. The name reflects its founding mission of providing financial protection, and the company has leaned into it with the slogan "because we're all protectors."