QUAD

Quad/graphics, Inc.

A marketing experience company blending commercial printing with creative, media, and data services, Quad produces catalogs, magazines, direct mail, and digital advertising and ranks among the largest mailers in the U.S. Founder Harry Quadracci launched it in 1971 in an abandoned mill warehouse near Milwaukee with a leased press and a second mortgage on his home, guided by his "Ready, Fire, Aim" motto. The name is shorthand for his surname rather than the number four, and its Betty creative agency borrows the nickname of his wife Elizabeth.