Sezzle Inc.
A Minneapolis-based financial technology company that runs a "buy now, pay later" service, letting shoppers split purchases into four interest-free payments at tens of thousands of online retailers like Poshmark and Gymshark. Co-founded in 2016 by Charlie Youakim and Paul Paradis, who met in business school, it was named by blending "sell" with "sizzle" to capture the excitement of checkout. The founders initially experimented with merchant rewards before pivoting to the installment model the company is known for today.