Sally Beauty Holdings, Inc.
A maker and retailer of professional beauty products, Sally Beauty runs thousands of stores worldwide selling hair color, nail supplies, styling tools, and salon gear — offering home shoppers the same pro-grade brands (like Wella and OPI) that stylists use. It began in 1964 when C. Ray Farber opened a cash-and-carry beauty store on Magazine Street in New Orleans, naming it after his daughter, Sally. After years under Alberto-Culver, it became its own public company in 2006, and it also operates the salon-only distributor CosmoProf.
Granted 893.3K · Bought 8.5K
Granted 56.5K
Granted 71.9K
Granted 84.0K
Granted 103.8K
Granted 116.8K
Granted 225.7K · Sold 42.8K
Granted 194.7K · Sold 35.5K
Granted 171.8K · Sold 21.5K
Granted 42.1K
Granted 118.8K · Sold 38.5K
Granted 50.5K
Granted 50.5K
Granted 65.0K
Granted 42.5K
Granted 9.7K
Granted 36.2K
Granted 37.3K
Granted 46.4K · Sold 15.4K
Granted 30.0K
Granted 21.5K
Granted 44.5K · Sold 10.2K
Granted 12.4K
Bought 2.5K
Bought 3.5K
Bought 2.3K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Paulonis DenisePresident & CEO, Director · 19 transactions | +3090.9% | 607.1K | 893.3K | 8.5K | — |
| Brickman Christian A.President & CEO, Director · 8 transactions | +6.9% | 503.9Kas of Sep 2021 | 56.5K | — | — |
| Miller John ADirector · 3 transactions | +27.1% | 337.4Kas of Jan 2023 | 71.9K | — | — |
| Rabin Edward WDirector · 2 transactions | +47.2% | 265.1Kas of Jan 2023 | 84.0K | — | — |
| Eisenberg Marshall EDirector · 1 transaction | +126.5% | 185.9Kas of Jan 2023 | 103.8K | — | — |
| McMaster Robert RDirector · 4 transactions | +122.1% | 175.9Kas of Jan 2023 | 116.8K | — | — |
| Platz Marlo Michelle CormierFormer SVP & CFO · 25 transactions | +563.9% | 138.1K | 225.7K | — | 42.8K |
| Spinks Mark GregoryPresident Beauty Systems Group · 17 transactions | +267.2% | 131.3K | 194.7K | — | 35.5K |
| Goss John Howard JRSVP & President Sally Beauty · 25 transactions | +564.7% | 115.5K | 171.8K | — | 21.5K |
| Heasley LindaDirector · 2 transactions | +209.2% | 62.3Kas of Jan 2024 | 42.1K | — | — |
| Sherman Scott CSVP, CLO and CHRO · 19 transactions | +204% | 57.6K | 118.8K | — | 38.5K |
| Flur Dorlisa KDirector · 4 transactions | +761.4% | 57.1K | 50.5K | — | — |
| Cox Erin NealyDirector · 1 transaction | +924.3% | 56.0K | 50.5K | — | — |
| Edwards Mary Beth BethSee remarks · 18 transactions | — | 48.3Kas of Nov 2024 | 65.0K | — | — |
| Boyer Jeffrey NDirector · 3 transactions | — | 42.5K | 42.5K | — | — |
| Kohn Pamela KSee Remarks · 3 transactions | +24.2% | 41.2Kas of Nov 2021 | 9.7K | — | — |
| Bishop Rachel RotheDirector · 3 transactions | — | 36.2K | 36.2K | — | — |
| Henrich John MSVP, Gen Counsel & Secretary · 11 transactions | +146.8% | 31.9Kas of Nov 2023 | 37.3K | — | — |
| Mulder Susan RDirector · 6 transactions | — | 31.0Kas of Jan 2022 | 46.4K | — | 15.4K |
| Molloy LawrenceDirector · 2 transactions | — | 30.0K | 30.0K | — | — |
| Baer Timothy RDirector · 1 transaction | +1362.5% | 23.0Kas of Jan 2022 | 21.5K | — | — |
| McIntosh KimGVP, CONTROLLER & CAO · 12 transactions | — | 21.3K | 44.5K | — | 10.2K |
| Conroy James GrantDirector · 1 transaction | — | 12.4Kas of Jan 2025 | 12.4K | — | — |
| Ferguson Diana SueDirector · 1 transaction | +46.2% | 7.9Kas of Aug 2025 | — | 2.5K | — |
| Rangel Max R.Director · 1 transaction | — | 3.5K | — | 3.5K | — |
| Perelman Debra GoldingDirector · 1 transaction | — | 2.3Kas of Aug 2025 | — | 2.3K | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -147.0K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.