82900L110

The Simply Good Foods Company

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A maker of low-carb, high-protein snacks and meals, The Simply Good Foods Company owns the Atkins and Quest brands—protein bars, shakes, chips, and treats—plus plant-based OWYN. It was born in 2017 when a consumer-goods team used a special purpose acquisition company to buy Atkins, then folded in Quest in 2019. The Atkins name traces to Dr. Robert Atkins, the cardiologist whose 1972 low-carb diet book became a phenomenon.

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