Southwest Airlines Co.
A major U.S. passenger airline that flies a point-to-point network of Boeing 737 jets to more than a hundred destinations across the country and nearby international spots. Founded in 1967 by Rollin King and his attorney Herb Kelleher as Air Southwest Co., it began flying in 1971 from Dallas Love Field, where it leaned into the airport's name with a playful "Love" brand and the LUV stock ticker. The airport itself was named for Army Lieutenant Moss Lee Love, a pioneer aviator killed in a 1913 training crash.
Sold 1.20M
Sold 2.31M
Granted 11.7K · Bought 3.60M
Granted 15.2K · Sold 1.15M
Granted 2.56M · Bought 62.0K · Sold 533.2K
Granted 1.45M · Sold 562.0K
Granted 3.8K · Sold 18.9K
Granted 3.8K · Sold 38.0K
Granted 598.9K · Sold 217.2K
Granted 1.12M · Bought 4.2K · Sold 583.5K
Granted 277.3K · Sold 73.8K
Granted 331.8K · Sold 44.5K
Granted 7.3K
Granted 279.5K · Sold 53.3K
Granted 861.0K · Sold 491.5K
Granted 220.4K · Sold 27.3K
Granted 125.2K · Sold 41.6K
Granted 125.2K · Sold 3.8K
Granted 27.1K · Sold 12.0K
Granted 116.2K
Granted 65.9K · Bought 26.2K
Granted 536.8K · Sold 269.9K
Granted 96.2K · Sold 4.9K
Granted 85.4K · Bought 10.0K · Sold 10.0K
Granted 93.0K · Sold 8.1K
Granted 73.9K · Sold 8.0K
Granted 58.6K · Sold 32
Granted 64.1K · Bought 1.5K
Granted 38.7K
Granted 123.5K · Sold 48.0K
Granted 13.5K · Bought 10.0K
Granted 54.1K · Bought 130 · Sold 1.2K
Granted 18.9K
Granted 7.3K
Granted 7.8K
Granted 109.9K · Sold 120.0K
Granted 25.2K · Bought 7.5K
Granted 40.6K · Sold 10.0K
Granted 10.4K · Sold 2.0K
Granted 25.2K · Bought 3.3K
Granted 59.8K · Bought 2.1K · Sold 14.3K
Granted 9.4K · Bought 5.0K
Granted 7.6K
Granted 35.3K · Sold 11.2K
Granted 13.5K · Bought 3.3K
Granted 9.4K · Bought 7.0K
Granted 19.6K
Granted 13.5K · Bought 2.0K
Granted 15.6K · Bought 118 · Sold 118
Granted 13.5K
Granted 13.5K
Granted 11.8K
Granted 11.8K
Granted 11.8K
Granted 11.2K
Granted 4.8K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Elliott Investment Management L.P.10% owner · 1 transaction | — | 121.03Mas of Oct 2024 | — | — | 1.20M |
| Berkshire Hathaway Inc +1 co-filer10% owner · 6 transactions | — | 105.62Mas of Apr 2020 | — | — | 2.31M |
| Gangwal RakeshDirector · 195 transactions | — | 3.61Mas of May 2025 | 11.7K | 3.60M | — |
| Kelleher Herbert DFormer Director and Officer · 97 transactions | — | 3.26Mas of Jul 2008 | 15.2K | — | 1.15M |
| Kelly Gary CExecutive Chairman, Director · 523 transactions | — | 1.29Mas of Oct 2024 | 2.56M | 62.0K | 533.2K |
| Jordan Robert ECEO & President, Director · 190 transactions | — | 619.5K | 1.45M | — | 562.0K |
| Morris June MFormer Director · 4 transactions | — | 616.9Kas of Aug 2006 | 3.8K | — | 18.9K |
| King Rollin WFormer Director · 7 transactions | — | 302.9Kas of Aug 2006 | 3.8K | — | 38.0K |
| Romo TammyEVP & CFO · 261 transactions | — | 285.9Kas of Feb 2025 | 598.9K | — | 217.2K |
| Van de Ven Michael GPresident & COO · 268 transactions | — | 251.4Kas of Feb 2022 | 1.12M | 4.2K | 583.5K |
| Wright LauraSR VP FINANCE & CFO · 37 transactions | — | 229.6Kas of May 2012 | 277.3K | — | 73.8K |
| Watterson Andrew MChief Operating Officer · 139 transactions | — | 224.9K | 331.8K | — | 44.5K |
| Johnson Travis CDirector · 2 transactions | — | 214.8Kas of May 2011 | 7.3K | — | — |
| Nealon Thomas MPresident · 94 transactions | — | 205.3Kas of Feb 2021 | 279.5K | — | 53.3K |
| Ricks RonDirector · 335 transactions | — | 199.4Kas of May 2023 | 861.0K | — | 491.5K |
| Shaw Mark REVP & CLRO · 48 transactions | — | 144.6Kas of Feb 2024 | 220.4K | — | 27.3K |
| Ridley Davis S /TXSenior Vice President, CMO · 14 transactions | — | 140.8Kas of May 2012 | 125.2K | — | 41.6K |
| Rutherford Linda B.Chief Administration Officer · 13 transactions | — | 120.9Kas of Feb 2025 | 125.2K | — | 3.8K |
| Conover Donna DEVP- Customer Operations · 8 transactions | — | 110.6Kas of Aug 2006 | 27.1K | — | 12.0K |
| Doxey TomEVP, Chief Financial Officer · 4 transactions | — | 104.8K | 116.2K | — | — |
| Cunningham William H DRDirector · 22 transactions | — | 100.1Kas of May 2024 | 65.9K | 26.2K | — |
| Lamb JeffEVP, Corporate Services · 161 transactions | — | 91.3Kas of May 2017 | 536.8K | — | 269.9K |
| Green Ryan C.EVP Chief Transformation Ofr. · 10 transactions | — | 86.8Kas of Feb 2025 | 96.2K | — | 4.9K |
| Brooks Douglas HDirector · 29 transactions | — | 80.1K | 85.4K | 10.0K | 10.0K |
| Jones JustinEVP Operations · 9 transactions | — | 77.2K | 93.0K | — | 8.1K |
| Biegler David WDirector · 19 transactions | — | 75.6Kas of May 2024 | 73.9K | — | 8.0K |
| Biggins J VeronicaDirector · 14 transactions | — | 66.4Kas of May 2024 | 58.6K | — | 32 |
| Denison John GDirector · 16 transactions | — | 65.6Kas of May 2022 | 64.1K | 1.5K | — |
| Roach AnthonyEVP Customer & Brand · 4 transactions | — | 63.8K | 38.7K | — | — |
| Wells Gregory DEVP, Daily Operations · 35 transactions | — | 60.4Kas of Feb 2021 | 123.5K | — | 48.0K |
| Breber Pierre RDirector · 22 transactions | — | 57.5K | 13.5K | 10.0K | — |
| Loeffler Nancy BDirector · 16 transactions | — | 54.0Kas of May 2022 | 54.1K | 130 | 1.2K |
| Woods Lauren TauscherEVP & CIO · 2 transactions | — | 49.1K | 18.9K | — | — |
| Martinez Jimmy RyanPrincipal Accounting Officer · 3 transactions | — | 48.2K | 7.3K | — | — |
| Rogge Joyceformer Sr. VP Marketing · 2 transactions | — | 47.3Kas of Nov 2006 | 7.8K | — | — |
| Barrett Colleen CFormer Director and Officer · 26 transactions | — | 38.8Kas of Jul 2008 | 109.9K | — | 120.0K |
| Hess David PDirector · 6 transactions | — | 32.7K | 25.2K | 7.5K | — |
| Villanueva Daniel DDirector · 12 transactions | — | 30.6Kas of May 2015 | 40.6K | — | 10.0K |
| Kasher AlanEVP Daily Operations · 5 transactions | — | 30.1Kas of Feb 2021 | 10.4K | — | 2.0K |
| Reynolds Christopher P.Director · 6 transactions | — | 28.4K | 25.2K | 3.3K | — |
| Montford John TDirector · 61 transactions | — | 25.0Kas of May 2023 | 59.8K | 2.1K | 14.3K |
| Cush C. DavidDirector · 3 transactions | — | 24.4Kas of May 2025 | 9.4K | 5.0K | — |
| Van Eaton William JasonEVP & Chief R&CA Officer · 2 transactions | — | 23.8Kas of Aug 2024 | 7.6K | — | — |
| Gilligan Thomas W.Director · 19 transactions | — | 23.7Kas of May 2024 | 35.3K | — | 11.2K |
| Watson Patricia ADirector · 5 transactions | — | 22.0K | 13.5K | 3.3K | — |
| Saretsky Gregg ADirector · 5 transactions | — | 20.9Kas of Aug 2025 | 9.4K | 7.0K | — |
| Lieblein GraceDirector · 6 transactions | — | 19.6Kas of May 2021 | 19.6K | — | — |
| Feinberg SarahDirector · 6 transactions | — | 18.6K | 13.5K | 2.0K | — |
| Atherton Lisa MDirector · 5 transactions | — | 15.6K | 15.6K | 118 | 118 |
| Fornaro Robert LDirector · 3 transactions | — | 13.5K | 13.5K | — | — |
| Grissen DavidDirector · 3 transactions | — | 13.5K | 13.5K | — | — |
| Conrado Eduardo FDirector · 2 transactions | — | 11.8Kas of May 2024 | 11.8K | — | — |
| Mendoza ElaineDirector · 2 transactions | — | 11.8Kas of May 2024 | 11.8K | — | — |
| Soltau Jill A.Director · 2 transactions | — | 11.8Kas of May 2024 | 11.8K | — | — |
| Blunt RoyDirector · 2 transactions | — | 11.2Kas of May 2024 | 11.2K | — | — |
| Hobby William P JrDirector · 2 transactions | — | 6.7Kas of Jun 2007 | 4.8K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -4.13M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.