TKO

Tko Group Holdings, Inc.

A sports entertainment company whose stable includes the UFC, WWE, PBR bull riding, sports marketing agency IMG, and hospitality arm On Location, reaching over a billion households in 210 countries. It was created in 2023 when Endeavor merged UFC and WWE into one company, then added PBR, IMG, and On Location from Endeavor in early 2025. The name TKO nods to a knockout — fitting for a house of fighters, wrestlers, and cowboys.