YETI
Yeti Holdings, Inc.
A maker of rugged outdoor gear, YETI designs premium coolers, drinkware, and equipment sold under names like the Rambler and Hopper collections through its own website and retailers such as Dick's Sporting Goods and REI. Brothers Roy and Ryan Seiders founded the company in 2006 after getting fed up with flimsy coolers that broke when they stood on them while fishing. They named it after the legendary Himalayan snowman to evoke toughness and cold resistance.
CUSIP: 98585X104Consumer DiscretionaryUS3 holders
Total Value
$61.31M
Total Shares
1.24M
Net Share Change
-571.0K
Activity
1 buying1 selling
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Value
Shares
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