Yeti Holdings, Inc.
A maker of rugged outdoor gear, YETI designs premium coolers, drinkware, and equipment sold under names like the Rambler and Hopper collections through its own website and retailers such as Dick's Sporting Goods and REI. Brothers Roy and Ryan Seiders founded the company in 2006 after getting fed up with flimsy coolers that broke when they stood on them while fishing. They named it after the legendary Himalayan snowman to evoke toughness and cold resistance.
Granted 271.5K · Sold 2.34M
Granted 277.1K · Sold 2.54M
Sold 2.54M
Sold 26.68M
Sold 24.03M
Sold 1.46M
Sold 200.0K
Sold 123.2K
Granted 1.16M · Sold 665.0K
Granted 269.8K · Sold 182.9K
Granted 104.7K · Sold 4.0K
Granted 71.4K
Granted 82.8K
Granted 28.9K
Granted 64.6K · Sold 40.9K
Granted 70.0K
Granted 41.9K · Bought 1.7K
Granted 38.7K
Granted 105.7K · Sold 156.3K
Granted 29.9K · Sold 75.5K
Granted 101.7K · Sold 107.5K
Granted 21.2K
Granted 75.3K
Granted 11.5K · Sold 1.1K
Granted 18.2K
Granted 16.1K
Granted 17.1K
Granted 13.1K
Granted 10.4K
Granted 9.2K
Granted 7.5K
Granted 1.4K
Granted 446
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Seiders Ryan R +4 co-filers10% owner · 6 transactions | — | 16.29Mas of May 2019 | 271.5K | — | 2.34M |
| Seiders Roy J +3 co-filers10% owner, Director, 10% owner · 8 transactions | — | 15.34Mas of Nov 2019 | 277.1K | — | 2.54M |
| Seiders Roy J +2 co-filersDirector · 3 transactions | — | 8.44Mas of Jun 2020 | — | — | 2.54M |
| Cortec Co-Investment Fund V, LLC +4 co-filers10% owner · 15 transactions | — | 5.97Mas of Nov 2019 | — | — | 26.68M |
| Cortec Group GP, LLC +5 co-filers10% owner · 6 transactions | — | 5.61Mas of May 2020 | — | — | 24.03M |
| Seiders Ryan R +2 co-filers10% owner · 1 transaction | — | 5.10Mas of Nov 2019 | — | — | 1.46M |
| Seiders Roy J +2 co-filersDirector · 26 transactions | — | 1.77Mas of Nov 2020 | — | — | 200.0K |
| Seiders Roy J +1 co-filerDirector · 8 transactions | — | 1.65Mas of Feb 2021 | — | — | 123.2K |
| Reintjes Matthew JPresident and CEO, Director · 121 transactions | — | 578.5K | 1.16M | — | 665.0K |
| Barksdale Bryan C.SVP, CLO and Secretary · 95 transactions | — | 81.8K | 269.8K | — | 182.9K |
| McMullen Michael JohnCFO · 39 transactions | — | 75.1K | 104.7K | — | 4.0K |
| Shearer Robert KDirector · 11 transactions | — | 71.2K | 71.4K | — | — |
| Ahmad Syed FaizChief Commercial Officer · 5 transactions | — | 70.4Kas of Feb 2024 | 82.8K | — | — |
| Gibeau Frank DDirector · 14 transactions | — | 54.1K | 28.9K | — | — |
| Carbone Paul CSVP and CFO · 22 transactions | — | 52.9Kas of Aug 2022 | 64.6K | — | 40.9K |
| Duff MartinSVP, Supply Chain & Operations · 21 transactions | — | 52.1K | 70.0K | — | — |
| Kelley Mary LouDirector · 13 transactions | — | 43.6K | 41.9K | 1.7K | — |
| McCoy Dustan EDirector · 9 transactions | — | 38.5K | 38.7K | — | — |
| Zambetti Kirk ASVP of Sales · 49 transactions | — | 35.7Kas of Feb 2023 | 105.7K | — | 156.3K |
| Murdock Robert O.SVP,DTC & Managing Dir., Int'l · 8 transactions | — | 29.0Kas of Feb 2020 | 29.9K | — | 75.5K |
| Castro Hollie SammonsSVP, Talent & ESG · 38 transactions | — | 26.6Kas of Aug 2022 | 101.7K | — | 107.5K |
| Dean AlisonDirector · 7 transactions | — | 21.2K | 21.2K | — | — |
| Bomar Scott CSVP, CFO and Treasurer · 2 transactions | — | 20.0K | 75.3K | — | — |
| Kienitz Michael KSVP, Operations · 3 transactions | — | 18.6Kas of Feb 2020 | 11.5K | — | 1.1K |
| Axelrod Elizabeth LDirector · 4 transactions | — | 18.2K | 18.2K | — | — |
| Welander Jan MagnusDirector · 3 transactions | — | 16.1K | 16.1K | — | — |
| Dengler Brian SSVP, Product · 4 transactions | — | 15.7Kas of Aug 2021 | 17.1K | — | — |
| Goldie MelisaChief Marketing Officer · 1 transaction | — | 13.1Kas of Feb 2019 | 13.1K | — | — |
| Katz Robert ADirector · 3 transactions | — | 10.4Kas of May 2025 | 10.4K | — | — |
| Arens ArneDirector · 2 transactions | — | 9.6K | 9.2K | — | — |
| Brown Tracey DDirector · 3 transactions | — | 7.5Kas of May 2022 | 7.5K | — | — |
| Schnadig David LDirector · 1 transaction | — | 1.4Kas of May 2021 | 1.4K | — | — |
| arens arne MagnusDirector · 1 transaction | — | 447as of Mar 2025 | 446 | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -61.15M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.