ZETA
Zeta Global Holdings Corp.
A marketing technology company whose AI-powered Zeta Marketing Platform helps businesses use consumer data to personalize ads and reach customers. Co-founded in 2007 by David Steinberg and former Apple CEO John Sculley, it began life as XL Marketing before rebranding to Zeta Global. The name Zeta, the sixth letter of the Greek alphabet, was chosen to signal the company's role as a hub for data-driven marketing.
CUSIP: 98956A105TechnologyUS1 holder
Total Value
$17.34M
Total Shares
982.6K
Net Share Change
+35.2K
Activity
1 buying
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Value
Shares
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