HELE
Helen of Troy Limited
A maker of everyday consumer goods, Helen of Troy sells well-known brands across two lines of business: Home & Outdoor (OXO kitchen tools, Hydro Flask bottles, Osprey backpacks) and Beauty & Wellness (Vicks, Braun, Revlon, Drybar, PUR). It began in 1968 as a wig shop in El Paso, Texas, founded by Louis Rubin and his son Gerald, and took its name from the mythic "most beautiful woman in the world" — a nod to its beauty roots. When wigs fell out of fashion in the 1970s, the company pivoted to hair dryers and curling irons, growing into a global portfolio of licensed and owned brands.
CINS: G4388N106CUSIP: G4388N106Consumer StaplesUS1 holder
Total Value
$19.67M
Total Shares
676.6K
Net Share Change
-84.6K
Activity
1 selling
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Value
Shares
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