BZUN
Baozun Inc.
A behind-the-scenes helper for global brands selling online in China, Baozun runs the whole digital storefront for companies — building websites, running online shops, handling marketing, customer service and warehousing. It was founded in Shanghai in 2007 by Jun-hua Wu, and it took part in the very first "Singles' Day" shopping festival, the world's biggest online sale. Its Chinese name, 宝尊, pairs the characters for "treasure" and "respect" — fitting for a firm that treats other brands' reputations as precious.
ADRUnderlying: BZUNCUSIP: 06684L103Consumer DiscretionaryCN1 holder
American Depositary Shares
Total Value
$189.8K
Total Shares
31.5K
Net Share Change
-42.2K
Activity
1 selling
Investor
Value
Shares
Weight
Change
