A behind-the-scenes helper for global brands selling online in China, Baozun runs the whole digital storefront for companies — building websites, running online shops, handling marketing, customer service and warehousing. It was founded in Shanghai in 2007 by Jun-hua Wu, and it took part in the very first "Singles' Day" shopping festival, the world's biggest online sale. Its Chinese name, 宝尊, pairs the characters for "treasure" and "respect" — fitting for a firm that treats other brands' reputations as precious.
Baozun to announce Q2 2026 results on August 27, 2026
Baozun Inc. will hold a board meeting on August 27, 2026 (Hong Kong time) to approve its unaudited financial results for Q2 and six months ended June 30, 2026.
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The results will be announced on August 27, 2026 before the U.S. market opens and after Hong Kong market trading hours.
An earnings conference call is scheduled for 7:30 p.m. Hong Kong time on August 27, 2026, with dial-in details provided.
A replay of the call will be available until September 3, 2026, and a live/archived webcast will be on Baozun's IR website.
The company has a weighted voting rights structure with Class A and Class B ordinary shares; ADSs trade on Nasdaq under BZUN.
Baozun Inc. files monthly return with HKEX showing no share movements in July 2026.
Baozun Inc. submitted a Form 6-K to the SEC on August 5, 2026, including a monthly return filed with the Stock Exchange of Hong Kong Limited.
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As of July 31, 2026, authorized share capital remained at 500,000,000 shares (470,000,000 Class A and 30,000,000 Class B WVR ordinary shares), with total authorized capital of USD 50,000.
Issued shares were unchanged during the month: 161,122,226 Class A shares (plus 13,162,277 treasury shares) and 13,300,738 Class B shares.
The company confirmed compliance with the public float requirement for its listed Class A shares.
The filing notes that no further options or awards will be granted under the 2014 and 2015 Share Incentive Plans after the primary conversion effective November 1, 2022.
Baozun Inc. files monthly return with HKEX showing share movements for June 2026
Authorized share capital remained unchanged at 470,000,000 Class A and 30,000,000 Class B WVR ordinary shares, with total authorized capital of USD 50,000.
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Baozun Inc. submitted a monthly return to The Stock Exchange of Hong Kong Limited dated July 6, 2026, covering share movements in June 2026.
During June 2026, 37,798 new Class A ordinary shares were issued upon vesting of restricted share units under the 2022 Share Incentive Plan, and an equal number of treasury shares were transferred out.
Total issued shares (including treasury) remained at 174,284,503 for Class A and 13,300,738 for Class B, with public float requirement confirmed as complied.
The report was signed by Vincent Wenbin Qiu, Chairman and Chief Executive Officer.
Baozun shareholders approve most AGM resolutions but reject two RSU grants.
At the June 16, 2026 AGM, shareholders passed resolutions 1-6 and 9-10, including adoption of FY2025 audited financials, re-election of three independent directors, re-appointment of KPMG as auditor, and share issuance/buyback mandates.
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Resolutions 7 and 8, approving restricted share unit grants of 1,678,320 to CEO Vincent Wenbin Qiu and 1,110,447 to Junhua Wu under the 2022 Plan, failed because less than 50% of votes were cast in favor.
All Class B shares (133,007,380 votes) were cast in favor of every resolution except 7 and 8, where Class B holders abstained entirely.
As of the May 15, 2026 record date, the company had 187,585,241 issued shares, including 13,300,738 Class B shares and 174,284,503 Class A shares (with 13,200,075 Class A shares held as treasury shares).
The AGM was attended by all directors and independent directors, and Computershare Hong Kong Investor Services Limited served as scrutineer.
Baozun Inc. files June 2026 Form 6-K with HKEX monthly return on share capital movements.
Authorized share capital remained unchanged: 470,000,000 Class A WVR shares and 30,000,000 Class B WVR shares, total authorized capital USD 50,000.
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Baozun Inc. submitted a monthly return to The Stock Exchange of Hong Kong Limited dated June 2, 2026, covering share movements in May 2026.
Issued shares were unchanged: 161,084,428 Class A shares (excluding treasury) plus 13,200,075 treasury shares, and 13,300,738 Class B shares.
The company confirmed compliance with the applicable public float requirement of 25% for its listed Class A shares.
Outstanding share options under the 2014 Share Incentive Plan totaled 70,335, and 4,518,657 Class A shares may be issued under the 2022 Share Incentive Plan restricted share units.
Baozun grants 150,000 RSUs to directors under 2022 share incentive plan
The RSUs represent 150,000 Class A ordinary shares or 50,000 American depositary shares (ADSs), with no purchase price required.
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On May 21, 2026, Baozun Inc. granted 150,000 restricted share units (RSUs) to four directors under its 2022 share incentive plan.
Grants: 42,000 RSUs each to independent directors Yiu Pong Chan, Steve Hsien-Chieng Hsia, and Benjamin Changqing Ye; 24,000 RSUs to executive director Bin Yu.
Vesting: independent directors' RSUs vest in four equal annual installments; Bin Yu's RSUs vest on May 21, 2027, 2028, and 2029 (10,500, 10,500, and 3,000 respectively).
The closing price was HK$6.73 per share (May 21, 2026) and US$2.54 per ADS (May 20, 2026).