06684LAB9
Baozun Inc.
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A behind-the-scenes helper for global brands selling online in China, Baozun runs the whole digital storefront for companies — building websites, running online shops, handling marketing, customer service and warehousing. It was founded in Shanghai in 2007 by Jun-hua Wu, and it took part in the very first "Singles' Day" shopping festival, the world's biggest online sale. Its Chinese name, 宝尊, pairs the characters for "treasure" and "respect" — fitting for a firm that treats other brands' reputations as precious.
CONVERTIBLEUnderlying: BZUNCUSIP: 06684LAB9Consumer DiscretionaryCN1 derivative reporter
1.625% Convertible Senior Notes due 2024
No tracked superinvestor held this security as stock in this period — only the derivative positions below reference it.
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