Baozun Inc.
Could not find a ticker for this position, may be a filing error
A behind-the-scenes helper for global brands selling online in China, Baozun runs the whole digital storefront for companies — building websites, running online shops, handling marketing, customer service and warehousing. It was founded in Shanghai in 2007 by Jun-hua Wu, and it took part in the very first "Singles' Day" shopping festival, the world's biggest online sale. Its Chinese name, 宝尊, pairs the characters for "treasure" and "respect" — fitting for a firm that treats other brands' reputations as precious.
1.625% Convertible Senior Notes due 2024
Bought 305.8K
Bought 206.3K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Qiu WenbinChief Executive Officer, Director · 28 transactions | — | 12.38M | — | 305.8K | — |
| Wu JunhuaChief Strategy Officer, Director · 11 transactions | — | 5.11M | — | 206.3K | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: +512.1K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.