Prudential Financial Inc
A major American financial services company that sells life insurance, annuities, retirement plans, and investment products to individuals and employers. Founded in 1875 in Newark, New Jersey, by John F. Dryden as The Widows and Orphans Friendly Society, it aimed to bring affordable insurance to working-class families. Its Rock of Gibraltar symbol came from an advertising agent who, riding a train past a rocky hill in New Jersey, was reminded of Gibraltar's strength. The company went public in 2001.