CEB

Ceb Inc.

A research and advisory firm that gave senior executives data-driven "best practice" insights across human resources, sales, finance, and legal, using a membership model. It grew out of David Bradley's 1979 Washington research council, later becoming the Corporate Executive Board before renaming itself CEB in 2015. Its research shaped the bestselling book The Challenger Sale, and in 2017 Gartner acquired the company and folded it into its own brand.